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Analysis: NBC learned its lesson with this Education Nation

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Glenn Cook, American School Board Journal’s editor-in-chief, attended NBC’s Education Nation summit in New York for the second straight year. Here are his observations.

You can’t blame traditional public school advocates if they were filled with dread when NBC announced that Education Nation would return this fall. Last year the network bought into the hype surrounding the documentary “Waiting for Superman,” inexplicably tying the event to a flawed film that exhorted charters as the pancea for public education’s ills.

Thankfully, NBC has learned its lesson. This year’s event took pains to correct past wrongs as it recognized the complexities school leaders face in managing a public system that is open to all.

Starting with a screening of “American Teacher,” a documentary that helped erase some of the “bad teachers” taste left by “Superman,” and ending with an appearance by former President Bill Clinton, Education Nation featured a strong balance of heavy hitters from education, philanthropy, and politics.

You also had a touch of celebrity — basketball player Lebron James, actress Jennifer Garner, and what amounted to a family reunion with former Gov. Jeb Bush and First Lady Laura Bush participating in sessions — but in this case, it fit the overall tone.

The key word here is balance. Last year’s programming was flawed because it exhorted simple antidotes to complex problems. This year, silver bullets were nowhere to be found, but calls for more effective teaching and improvements to early education were.

You can watch many of the sessions online at www.educationnation.com, but here is my list of highlights:

• Start with “Brain Power: Why Early Learning Matters,” a fascinating hour-long session featuring Nancy Snyderman, NBC’s chief medical editor, and three university professors. Held on Monday morning, it was the best, most concise presentation I’ve seen yet on why we need to reach children much, much earlier than we do.

• The dramatic rise in poverty rates was a focus throughout, especially in the session “What’s in a Zip Code?” moderated by Brian Williams. Poverty is reality for many people in today’s economy — Clinton was eloquent on this topic in the closing session — and communities must come together to do more.

• Education Secretary Arne Duncan was everywhere this year, participating in interviews with Tom Brokaw and responding to questions during various panels (a nice touch).

• We saw an entertaining back and forth between Geoffrey Canada, founder of the Harlem Children’s Zone and Diane Ravitch, author and professor of education at New York University. Their approaches are so different, but both made excellent points. Canada and Sal Khan, another Education Nation speaker, are scheduled to keynote NSBA’s 2012 Annual Conference.

• Teacher and student accountability, as you might expect, was a recurring theme. Michelle Shearer, the current National Teacher of the Year from Maryland’s Urbana High School, said teachers “want to be evaluated on things that really matter.”

“There are all sorts of different ways of looking at student growth,” she said. “Whatever evaluation looks like in the end, it has to be a system of multiple measures, because often what’s most important are those intangibles … that are tough to put on a check list.”

• At the same session, Khaatim El, a former member of the Atlanta school board, addressed the cheating scandal that has plagued the district he served for almost a decade. “We wanted to be the hype,” he said of the allegations, which are based on the state assessments. “We wanted to be the first to get it right so bad.”

But El noted the district also made huge gains in NAEP scores during that time, an achievement untouched but overshadowed by the scandal. “I would be remiss if I didn’t point to the hard work that many educators put in,” he said. “We focused on the basics. Literacy instruction in elementary school. Autonomy for principals. We invested in professional development. Those things were overshadowed by the cheating scandal. And they were good things for kids.”

The setting for Education Nation was not perfect — the big tent in Rockefeller Plaza is a good idea in theory, but the humidity and poor audio were ever-present distractions. And while this year’s session was far more substantive, future years should stop belaboring the problems and focus instead on how to solve them. Panels featuring districts that have been successful at “what works,” with ideas and content that are easily imitated and replicated, would be a valuable start.

Chances are good that will happen. The National School Boards Association (NSBA) had a strong presence in the planning and execution of the meeting. Anne L. Bryant, our executive director, met with NBC officials about the content and answered audience questions in a video Q&A format prior to the event. Mary Broderick, NSBA’s president, was featured in a panel session with the mayors of Albuquerque, Baltimore, and Newark.

“What we’ve heard from the last two days of this conference is that we need to come together around a sense of urgency,” Broderick said during her session, noting that it takes a shared vision between the school board, the mayor’s office, and the community. “The vision needs to be of excellence. If that cohesive message can be carried through our schools … there’s nothing off the table.”


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